Checked 17 August 2026OptiMonk is free up to 10,000 pageviews. We are not.
That is the whole first half of this comparison, and pretending otherwise would waste your time. Below is the second half: what changes once one destination stops being enough.
Their free tier is not a trap.
It is 10,000 pageviews a month on one domain, with all features and no OptiMonk branding on your popups. Most “free” plans in this category are a fortnight or a feature stub. This one is not, and it is backed by 18 targeting rules, dynamic product recommendations and an AI headline generator that we do not ship at any price.
If you are under that ceiling with one email list, use OptiMonk.
Side by side.
Nine rows. The first four go to OptiMonk.
| Capability | OptiMonk | BetterPopup | Edge |
|---|---|---|---|
| Free plan | Yes — 10,000 pageviews/mo, 1 domain, all features, unbranded | None. 14-day trial, then $100/mo | OptiMonk |
| Entry paid price | $19/mo (Essential, 20,000 pageviews, 2 domains) | $100/mo (20,000 unique visitors) | OptiMonk |
| Targeting rules | 18, including geolocation, cart value, source, returning visitor, custom variables | Six condition types, saved as reusable audiences that campaigns point at | OptiMonk |
| Personalisation and AI | Dynamic content, product recommendations, Smart Headline Generator | None of these. We do not ship AI copy or product recommendations | OptiMonk |
| Exit intent | Exit-Intent on desktop | Desktop cursor leave, mobile scroll-up, and an idle timeout | BetterPopup |
| Gamified first steps | Available | 5 — spin to win, scratch off, mystery box, plinko, micro commitment | BetterPopup |
| Where one signup lands | Integrations including Shopify, Klaviyo, Google Analytics and newsletter systems | All 6 connected providers at once — Klaviyo, Omnisend, Mailchimp, Attentive, Postscript, Drip | BetterPopup |
| Suppressing subscribers from other tools | Cookie targeting is available as a rule you configure | A closed list of 7 marketing-cookie providers you pick from, so the rule cannot be written against a cookie no runtime can find | Both |
| What you are billed on | Pageviews — counted on every page load, campaign shown or not | Unique monthly visitors | BetterPopup |
OptiMonk figures read on 17 August 2026 from optimonk.com/pricing and optimonk.com/features. Claims about their capabilities are drawn from those pages only.
OptiMonk questions.
The first answer is “yes, it is really free”.
Yes, and unusually so. OptiMonk publishes a free plan at 10,000 pageviews a month on one domain with all features and no OptiMonk branding — not a trial and not a crippled tier. If you are under that ceiling, it is very hard to argue you should pay us $100 a month instead. Read from their pricing page on 17 August 2026.
A pageview is counted every time any page loads, whether or not a campaign appears — OptiMonk's own pricing page says so explicitly. A unique monthly visitor is counted once however many pages they view. A store with deep browsing sessions burns pageview allowances far faster than visitor allowances, and a store with shallow one-page visits does the opposite. Work out which shape your traffic is before comparing the two prices.
Realistically, when your stack outgrows one destination. OptiMonk integrates broadly; BetterPopup writes a single signup into all 6 connected providers at once and can withhold a popup from someone already subscribed through any of them. If you run email in one tool and SMS in another, that is the difference. If you run one list, it is not.
Their features page names Exit-Intent on desktop. Mobile exit detection is a different mechanism — a fast scroll upward, since there is no cursor — and BetterPopup ships it as a separate condition alongside an idle timeout. Check the current state of their mobile support directly rather than taking this page's word for it.
No. OptiMonk ships a Smart Headline Generator and dynamic product recommendations; we ship neither. If those are on your list, that is a straightforward reason to pick them.