5 games · every planThe wheel is one of five.
Spin to win is the game everyone names, and the one everyone ships. Scratch off, mystery box, Plinko and micro commitment are all here too, all on every plan, and all drawn from your own popup's colours rather than dropped in from a template pack.
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The five, and what each is for.
Different amounts of spectacle, different amounts of friction.
Spin to win
The wheel. Wedge colours are derived from your accent, and the bezel is picked to stay legible against both — so it reads as your store, not as a fairground.
Scratch off
A scratch panel the visitor actually drags a finger across, with the reveal underneath. The panel colour is chosen to contrast with the accent, because a card that matches the prize reveals nothing.
Mystery box
Pick one of several boxes. The lowest-commitment game of the five, and the one that reads best on a narrow phone.
Plinko
A dropped disc bouncing into one of five buckets. More motion, more dwell time.
Micro commitment
Not a prize game — a single small question answered before the field appears. Trades spectacle for a qualified answer you can segment on later.
Three things a gamification page usually skips.
Worth knowing before you put a wheel on your storefront.
It is a discount, wearing a costume
A wheel does not create margin. Every spin still ends in a code you honour, so the economics are the same as a flat offer — you are paying for attention and for the opt-in, not getting the discount for free.
The prizes are not a lottery
Ours land on the offer you configured. The decoy wedges exist so the wheel has something to move past; they are never landed on. If you want a page that promises weighted odds and a losing outcome, this is not it.
It suits some catalogues and not others
Games do well where the purchase is impulsive and the basket is small. On considered, high-ticket items they can read as cheap, and a plain, well-written offer usually outperforms them.
Where the winners end up.
A game is still a capture form. Whoever spins and enters an address is confirmed by double opt-in and then written into every provider you have connected — Klaviyo, Omnisend, Mailchimp, Attentive, Postscript, Drip — so the prize and the subscriber land in the same moment, in the tool that will send the follow-up.
Spin to win, answered straight.
Two of these answers are “no”.
A signup form with a prize wheel in front of it. The visitor enters an email address, spins, and is shown the offer they have won, which is then applied as a discount code. The wheel is a device for making the opt-in feel like a game rather than a form — the underlying transaction is the same email-for-discount trade.
Five, on every plan: spin to win, scratch off, mystery box, plinko, micro commitment. There is also a mini quiz as a non-game first step. None of them is held back for a higher tier.
No. Our wheel lands on the offer you configured — the other wedges are there so the wheel has somewhere to travel and are never landed on. If weighted odds and losing outcomes are a requirement, another tool will serve you better and we would rather say so than pretend.
No, and this is worth checking on any tool you compare. A BetterPopup reward is one shared code per campaign, or a custom message with no code. Unique-per-subscriber codes are not something we ship today.
Yes, and without you configuring it. Every colour a game draws is derived from the popup's own theme — set your accent once and the wedges, the bezel and the pointer follow. The bezel in particular is picked to stay readable against both wedge colours, which is the detail that usually gives a bolted-on wheel away.
Often, but we are not going to quote you a lift figure we cannot source. What is defensible: a game adds a step, and adding a step tends to increase attention and decrease completion at the same time. Whether that trade is positive depends on your traffic and your offer, which is what A/B testing is for — it is on every plan here.