Discount popupsThe hard part of a discount popup is who doesn't see it.
Showing an offer is trivial — every tool does it. Holding it back from the people who were going to buy anyway is what decides whether the campaign made money or just moved it.
Start a 14-day free trial
From $100/mo · Every targeting rule on every plan
Four audiences to withhold it from.
Each one is a rule you can save once and reuse.
People already on the list
An audience that checks for a prior signup, or for the marketing cookies of the providers you run, so a subscriber is never offered the joining discount twice.
People who came from a discount site
A UTM source or medium condition. Traffic arriving from a coupon aggregator has already found a code; handing it a second one is pure margin loss.
People buying at full price anyway
A cart-value condition. If the basket is already above your threshold, the offer is subsidising a decision that had been made.
People on their first ten seconds
Time on page or scroll depth. A discount shown before any interest is expressed reads as the price being fake — which, once a visitor believes it, it is.
What our reward engine does not do.
A reward attached to a BetterPopup campaign is one shared code per campaign, or a custom message with no code. There is no unique-per-subscriber code generation today. That matters if you need one-time redemption or per-person attribution, and several tools in this category do offer it — compare the ten before you decide this one is the fit.
Discount popup questions.
Including the one about training your customers to wait.
An onsite overlay that offers a code — a percentage, an amount, or free shipping — usually in exchange for an email address or phone number. It is the most common form of ecommerce popup, and the one most likely to be over-used, because it converts immediately and its cost shows up later in margin.
No. A reward here is one shared code per campaign, or a custom message with no code. If unique-per-person codes are a requirement — for one-time redemption or for tracking individual attribution — check that explicitly on any tool you evaluate, including this one, because several competitors do offer it and we do not.
It can, and that is the real cost of this tactic. The defence is not showing it to everyone: withhold it from existing subscribers, from coupon-site traffic, and from carts already above your threshold. A discount that appears for every visitor on every page is how a store teaches its own customers never to pay full price.
We are not going to publish a number. The honest answer is that it depends on your margin, your average order value and what your competitors are running, and any benchmark you find on a vendor page is that vendor's customer mix rather than yours. Test two offers against each other — A/B testing is on every plan — and let your own numbers answer it.
Yes. The same reward can sit behind any of the 5 games — spin to win, scratch off, mystery box, plinko, micro commitment — which changes how the offer feels without changing what it costs you. It is still the same code at the end.
Into every provider you have connected — Klaviyo, Omnisend, Mailchimp, Attentive, Postscript, Drip — with consent recorded, in real time, so the welcome flow that follows the discount is sent by whichever tool already owns your email.